Government/Political Parties Keeping Tabs on What Moves You

The Obama campaign greatly amplified the collection of digital information on voters, resulting in an enormous database of highly specific behavioral and motivational factors for all U.S. citizens.

Slashdot: Pols Blur Line Between Data Mining, Cyberstalking

Mother Jones: Inside the Obama Campaign's Hard Drive

Mother Jones: Meet Obama's Digital Gurus

Technology Review: How President Obama’s campaign used big data to rally individual voters

"Analysts identified their attributes and made them the core of a persuasion model that predicted, on a scale of 0 to 10..."

"...as campaigns developed deep portraits of the voters in their databases, it became possible to measure the attributes of the people who were actually moved by an experiment’s impact..."

Although the database was used during the campaign to elect Obama, the party has subsequently decided to keep it alive and growing in preparation for future uses (Sun Sentinel: Dems plan to tap voter database).

"...what you buy, what you read, where you browse and maybe even what kind of political message might prompt you..."